Social media promotion, also known as ‘social media marketing’, ‘digital marketing’ or ‘e-marketing’ is a way of promoting a product or service by employing social media as a means. These platforms are used to disseminate product information and strengthen the organizational social networks thereby attracting customers, increasing sales and generate higher revenues. Further, using this as a means of promotion also helps in tracking the customer response and feedback for further development.
However, it is necessary that the content is curated in a manner which serves the interest of both the business as well as the customer. It helps with increasing the brand exposure and attracting potential customers. With this, a business can create or strengthen its relationship with its customers and general audience. The social media platforms which are usually used include Facebook, LinkedIn, YouTube, Instagram, Twitter, Snapchat and etc. Further, it is not necessary that only one of these channels be used, social media marketing company in Delhi can use more than one of these channels to deliver the message it aims to.
It is of pivotal importance that the social media program be designed or planned in a manner that furthers that aims and objectives of the business organization. Certain considerations that must be taken care of include-
1. Laying out the goals- this step includes identifying the goals the organization aims to achieve by undertaking such a program. Whether it aims at increasing website traffic or increase sales or build customer awareness- the business organization must be clear about the same.
2. Identifying the social media platform at which it desires to promote its product or service. Also, the content must be designed in a way that does aligns with the product/service/brand.
3. The organization while publishing the content must keep in mind that the content is updated consistently. The organization must keep posting the content frequently and make efforts to engage with the audience as much as possible.
4. Organization must ensure that the customer engagement should be the extent that it witnesses growth both in terms of audience as well as revenue.
5. Lastly, the company must keep a track of the followers of such information, the response to the posts and customer feedback as this helps as a tool in gauging the performance of the company.
1. Cost-effective: the only considerable costs involved in a social media marketing program are incurred un hiring a team having sufficient knowledge and devising an appropriate strategy, post which the maintenance cost is really low.
2. Helps in understanding the customers: the analytics feature of these programs helps in tracking the traffic, customer engagement and response.
3. Attracting audience: using social media platforms serves to be a great tool for driving traffic to the website. The convenience afforded by this kind of marketing i.e., the customer can get the product information just by a click and engage with the brand per its convenience, makes it a favorable choice for the customers. Further, it serves be an easy way to reach the customers.
• Creating social media profiles on sites such as Facebook, Twitter, YouTube, LinkedIn, Google+, and Pinterest, among others.
• Increasing likes, follows, subscriptions, and connections.
• Making regular posts on all social media platforms to ensure fan/follower engagement.
• Including social snippets on your current website.
• Creating leads.
• Responding to fan/follower inquiries.
• Using paid campaigns whenever possible.
These companies use social media platforms to disseminate product information and strengthen the organizational social networks thereby attracting customers, increasing sales and generate higher revenues. The social media platforms which are usually used include Facebook, LinkedIn, YouTube, Instagram, Twitter, Snapchat, clubhouse and etc.
The factors include-
i. Must be a company having a clear and cogent understanding of social media
ii. It must have a good industry experience
iii. Must be a company that aligns with the goals of your advertisement campaign
iv. Must be able to devise a campaign in accordance with the requirements of the business organization
v. Ensure continuous customer engagement
Infinikey Media is believed to be the best social media marketing company based in Delhi.
It is not required, however, for businesses who are not experiencing development, do not have the time to participate in promotional activities, or lack experience can hire a social media marketing company. It should also be highlighted that such hiring is cost-effective for the company.
The cost of social media marketing services in Delhi can vary greatly depending on the company, services offered, and the scope of the project. Generally, companies in Delhi can offer social media marketing services for anywhere from a few thousand rupees per month to over one lakh rupees per month.
The Social Media Marketing services we offer are as follows:-
