In this day and age, social media optimization (SMO) has evolved into an important component of the marketing strategy of any and all businesses. It entails making use of a variety of social media platforms in order to construct an online presence for a brand, raise awareness of the brand, and engage with prospective clients or customers. Companies that specialize in assisting businesses in enhancing their presence on social media platforms and more effectively communicating with their intended audience often provide services known as social media optimization (SMO).