Social media optimization is known as SMO. For the purpose of boosting traffic and visibility, it is the process of optimizing a website and its content for social media platforms. Specifically for social media, this entails producing content, optimizing already-existing content, and interacting with users on social media.
SMO can be used to build relationships with clients, spread brand awareness, and increase website traffic. Additionally, it can be used to develop connections with influencers in order to gain more exposure.