PPC services or pay-per-click services offered by Infinikey Media Pvt Ltd. in Delhi are a digital marketing services which are used by business to convert their website viewers to customers. These services are the ones for which the advertisers pay only in the event when their advertisements are actually clicked. This is a manner in which the business not only attracts organic traffic but customer visits are also, in essence, ‘bought’ by such business advertiser.
The process that is employed in this form of advertising is as follows- this happens by way of a keyword search wherein where the customer searches a keyword similar to the business of the advertiser, certain sponsored links appear and it is only when the link is clicked, the advertiser is required to pay.
These PPC agency in Delhi run these advertisements on multiple platforms, such as Google ads, Bing ads and etc. Further, it not helps in attracting the audience and get conversions but also collect data related to the product and customer which in turn helps in improving the channel efficiency in the longer run.
These ads appear in different forms, ranging from search ads, shopping ads, display ads, video ads and etc. Further, PPC affords the advertiser with control over the occasion of running the advertisement i.e., they can turn on and off the ads per their discretion.
Further, this also helps in keeping the cost in check by regulating the appearance of ads and deciding upon the amount the business is willing to pay per click.
Services such as PPC and SEO are hired by the business in order to enhance their visibility in the market and in turn, generate increased revenue by attracting more customers. However, there are some points of difference between these two types of services-
1. Unlike SEO services does not involve making of any payment per click, PPC does i.e., the business pays for every click it receives on its advertisement.
2. Further, it takes much less time in terms of driving the traffic by the PPC channel as opposed to the SEO channel as the process involved in the latter takes more time in driving traffic organically.
PPC services include a wide range of solutions which are offered by a PPC agency to any business aspiring to generate higher revenue by spending less money. It includes search advertising on various platforms such as Gmail, social media advertising, promoting by way of banners/hoardings, search Ads advertising, mobile advertising and etc. Further, it also include keyword suggestions, bid management, performance reporting, PPC copywriting and the rate of conversions from viewers to customers.
Top PPC Agencies in Delhi offers a variety of benefits for your company, including the following:
a. Adopting PPC services is cost-effective for a business.
b. Fosters the appearance of your product/service, related advertisement whenever anyone searches any related term.
c. Creates brand awareness and attracts targeted traffic.
d. Multiple ad campaigns can be undertaken for any product or service which in-turn helps in increasing the number of conversions and generating higher revenue.
e. delivers immediate traffic
An PPC company will spot chances to get links from websites in your field, reputable directories, and several other places. By making sure the link points to content that will benefit the reader, the goal is to drive traffic from these sources.
The factors include-
i. Must be a company having a strong industrial track record
ii. It must have a good industry experience
iii. Must be a company that aligns with the goals of your advertisement campaign
Infinikey Media is believed to be the best PPC company based in Delhi.
It is not necessary however, for business which are not witnessing any growth or there is a lack of time to invest in promotional activities or when it lacks in expertise, the business can go ahead to hire a PPC company in Delhi. Also, it must be noted that such hiring is cost-efficient for the firm. Further, it is more profitable and viable for small business as it provides with the option of managing the advertising costs the business is willing to spend per click.
The cost of PPC services in Delhi will vary depending on the services you need and the type of campaign you want to run. Generally, the cost of PPC services will range from 1000 rupees to 1 lakh.
