Pay-Per-Click, or PPC, is a form of internet advertising where advertisers are charged a fee each time one of their ads is clicked. Instead of attempting to "earn" those visits organically, it is a method of buying visitors to your website.
PPC is a type of online marketing where advertisers are charged a set sum each time their ads are clicked. It is a quick way to drive traffic to a website or landing page and has the potential to be an effective tool for increasing sales and conversions.