Internet-based promotional efforts are collectively known as digital marketing or online marketing. For the purpose of communicating with their present and potential clientele, businesses frequently use online mediums including search engines, social media, email, and other websites. This also applies to the sending and receiving of multimedia and text communications.
Online channels like email, social media, mobile marketing, online customer communities, webinars, and other video-based content are all part of digital marketing's toolkit for reaching and converting potential customers. Traditional marketing strategies can be applied to the online marketing process as well. Companies can diversify their marketing efforts by employing both analogue and online approaches.