Content Optimization is a technique wherein a website and its content are optimized to emerge as more appealing, useful and actionable to customers. The methods generally encompass fixes and improvements on technical performance (ex: web page speed) and content copy for it to perform and rank higher on search engines. Great content isn't great unless it is not well optimized. And optimizing content to be far more competitive for search has incredibly developed through the years.
Content optimization is generally the technique of enhancing the aesthetics and overall performance of a site’s assets or pages that offer unique value to its intended customers via on-page search engine optimization, conversion optimization, user experience, layout, content editing and more. Whereas the second path to SEO success is relentlessly focusing resources on creative link acquisition campaigns – in which, honestly, our agency genuinely thrived for the past 2 years.